Title

Skin Cancer Warnings and the Need for New Preventive Campaigns: A Pilot Study

Document Type

Article

Publication Date

2-2016

Abstract

Although skin cancer is one of the most preventable forms of cancer, it is the most common cancer in the world and its incidence is increasing. Nearly 5 million people in the U.S. are treated each year for skin cancer at an estimated annual cost of $8.1 billion. Melanoma is the most deadly skin cancer, responsible for more than 9,000 deaths each year. Given the treatment costs, potential deadly consequences, and well-known causal relationship between ultraviolet light and skin cancer, it is unclear why many people ignore warnings and do not protect themselves from the sun.

Identifier

10.1016/j.amepre.2015.10.009

Publisher

Elsevier

Publication Information

American Journal of Preventive Medicine

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