Anti-Piracy Effectiveness and Managerial Confidence: Insights From Multinationals in China
This paper examines the perceptions of the multinationals on the effectiveness of anti-piracy strategies and the interactions of managerial confidence in the intellectual property system in China on such effectiveness. The authors propose an anti-piracy model. Using data from 128 multinationals, the preliminary test demonstrates that anti-piracy strategies have a powerful effect on curtailing piracy explaining over 51% of the variations in the anti-piracy success. The level of managers' confidence in the intellectual property system in China strongly impacts on the relationship with anti-piracy strategies.
Document Object Identifier (DOI)
Yang, D., Fryxell, G. E., & Sie, A. K. Y. (2008). Anti-piracy effectiveness and managerial confidence: Insights from multinationals in china. Journal of World Business, 43(3), 321-339. doi:10.1016/j.jwb.2007.11.010
Journal of World Business