Title

Intangible Balls

Document Type

Article

Publication Date

6-2005

Abstract

How important are intangibles to a football club? Deli Yang and Mahmut Sonmez consider Europe's Champions League to reveal the implications of sponsorship and intangibles for football management and the broader sports sector.

Identifier

10.1111/j.0955-6419.2005.00361.x

Publisher

Wiley-Blackwell

Publication Information

Business Strategy Review

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