Title

Intangible Balls

Document Type

Article

Publication Date

6-2005

Abstract

How important are intangibles to a football club? Deli Yang and Mahmut Sonmez consider Europe's Champions League to reveal the implications of sponsorship and intangibles for football management and the broader sports sector.

Document Object Identifier (DOI)

10.1111/j.0955-6419.2005.00361.x

Publisher

Wiley-Blackwell

Publication Information

Business Strategy Review

Share

COinS