Intellectual Property Abuses: How Should Multinationals Respond?
This article illustrates the causes of piracy and pinpoints piracy associated with registrations and with production and distribution. Based on interviews with British and American multinational managers working in China, the authors elaborate 10 corporate actions to counter the spread of the 'inevitable curse'. In order to implement these 10 strategies, the authors recommend that firms treat piracy as a challenge, be corporately proactive, be aware of the repertoire of possible strategies, investigate co-operative action with other companies, agencies and government and be continuously alert to the dynamic nature of piracy. The problems reflected here are common to multinationals operating businesses around the world, and the destructive nature of piracy is likely to encourage more academic study to yield further insights for practice.
Document Object Identifier (DOI)
Yang, D., Sonmez, M., & Bosworth, D. (2004). Intellectual property abuses: How should multinationals respond? Long Range Planning, 37(5), 459-475. doi:10.1016/j.lrp.2004.07.009