Market Expansion and Intellectual Property Right Strategies of International New Ventures

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It is not theoretically and practically answered whether knowledge- based international new ventures (KINVs) can develop into global operating firms within a limited period of time,how and with what IP strategies they can achieve such a success.Conducting an in- depth case study of Wacom,the global leader of graphical tablets,we address the process of this KNIV becoming a global player by adopting intellectual property strategies. We track its market expansion using longitudinal trademark data,patent data,and information on establishing foreign subsidiaries and the financial performance. Our findings show that Wacom has achieved large scale global operations in lead and lag markets by integrating low- and high- commitment entry modes,and appropriate intellectual property strategies.

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