Title

Assessing the ACEJMC Professional Values and Competencies

Document Type

Article

Publication Date

3-2014

Abstract

The accrediting body for media education, the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), has established twelve professional values and competencies that all students must demonstrate before graduating from accredited journalism and mass communication programs. A close reading suggests that these twelve competencies actually embody more than thirty assessment requirements. Having such a large number of assessment requirements seems problematic for programs seeking accreditation. To remedy this problem, the authors suggest a tiered system of assessment where programs would assess “understanding” and “application” for the competencies most emphasized by their program and a less rigorous standard of “familiarity” or awareness for the remaining ones.

Document Object Identifier (DOI)

10.1177/1077695814525408

Editor

Jami Fullerton

Publisher

SAGE Publications Ltd.

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