Assessing the ACEJMC Professional Values and Competencies
The accrediting body for media education, the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), has established twelve professional values and competencies that all students must demonstrate before graduating from accredited journalism and mass communication programs. A close reading suggests that these twelve competencies actually embody more than thirty assessment requirements. Having such a large number of assessment requirements seems problematic for programs seeking accreditation. To remedy this problem, the authors suggest a tiered system of assessment where programs would assess “understanding” and “application” for the competencies most emphasized by their program and a less rigorous standard of “familiarity” or awareness for the remaining ones.
Document Object Identifier (DOI)
SAGE Publications Ltd.
Christ, W. G., & Henderson, J. J. (2014). Assessing the ACEJMC professional values and competencies. Journalism and Mass Communication Educator, 69(3), 301-313. doi:10.1177/1077695814525408