Title

Production and Graphics

Document Type

Contribution to Book

Publication Date

1-2006

Abstract

The field of communication is characterized by multiple theoretical perspectives and educational objectives, with departments across the nation taking many different forms. Some programs prepare students to become communication professionals, others emphasize research methods, and others strive to balance theoretical studies with practical training. In 2003 to 2004, the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) revised its nine standards for assessing student learning outcomes. The second standard defines 11 professional values and competencies that should characterize an accredited communication program. This chapter focuses on the fourth competency, which states that all graduates should be able to “understand concepts and apply theories in the use and presentation of images and information” (ACEJMC, 2004, p. 3). Although “use” and “presentation” are combined into one learning outcome, interpretation (an important component of use) and production (a vital part of presentation) are often viewed as separate and competing curricular approaches vying for faculty positions and resources.

Document Object Identifier (DOI)

10.4324/9781410614421

Editor

William G. Christ

Publisher

Lawrence Erlbaum Associates

City

New York

ISBN

9780805852257, 9780805852264

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