Still Searching for the Unicorn: Transmedia Storytelling and the Audience Question
Contribution to Book
Although commonly associated with media convergence, corporate consolidation, and the birth of digital communication technologies, transmedia storytelling is not a new cultural practice. For as long as human beings have walked the planet, we have told stories. For as long as we have told stories, we have used multiple communication channels to do so. In fact, human history itself—carefully pieced together from a wide range of primary and secondary sources—is the ultimate transmedia story.
Benjamin W. L. Derhy Kurtz, Mélanie Bourdaa
Delwiche, A. (2017). Still searching for the unicorn: Transmedia storytelling and the audience question. In B. W. L. Derhy Kurtz & M. Bourdaa (Eds.), The Rise of Transtexts: Challenges and Opportunities (pp. 33-48). New York, NY: Routledge.
The Rise of Transtexts: Challenges and Opportunities