Date of Award
Thesis open access
Minimalism has been very popular in the 21st century, finding its way back into art, graphic design, and even becoming a popular lifestyle. While it is a suitable aesthetic for branding certain product categories such as smartphones and skincare, it is not the solution for every design problem. This research explores the use of a maximalist design aesthetic in food packaging and branding. Food, a substance full of life, flavor, and energy reflects many principles of maximalism. This project concludes by examining successes of maximalism in food branding and applies the research to a package redesign of a local food startup in San Antonio, Texas.
Andrews, Elyse, "Maximalist Design for Food Branding" (2020). Communication Honors Theses. 18.