Successful Sports Philanthropy Communication Strategies: A Focus on Major League Soccer’s (MLS) Promotion of the Safe Places to Play Initiative
Date of Award
Thesis open access
Organizations have recognized the value and importance of corporate social responsibility by dedicating their time and resources to help the surrounding community. However, primary research centers on the traditional business world and not on how corporate social responsibility has evolved in other highly influential institutions, such as professional sporting organizations. Previous research has also explored nonprofit communication, yet few have followed how various organizations communicate a specific and shared campaign. Therefore, this thesis explores what communication strategies different community relations departments and foundations of Major League Soccer teams utilize regarding the Safe Places to Play initiative. Semi-structured interviews were conducted with representatives of these organizations, and themes were derived from their responses. The results of this study will benefit academics and professionals by advancing scholarship and providing insight for professional growth.
Ferruzzi, Ysabella, "Successful Sports Philanthropy Communication Strategies: A Focus on Major League Soccer’s (MLS) Promotion of the Safe Places to Play Initiative" (2023). Communication Honors Theses. 28.