Part of the Communication Commons

Works by C. L. Caywood in Communication

1994

Do Attitudes Toward Political Advertising Affect Information Processing of Televised Political Commercials?, William G. Christ, E. M. Thorson, C. L. Caywood
Communication Faculty Research

Link

1991

Effects of Issue-Image Strategies, Attack and Support Appeals, Music, and Visual Content in Political Commercials, E. M. Thorson, William G. Christ, C. L. Caywood
Communication Faculty Research

Link