Part of the Business Commons
Brand Positioning and Anti-Counterfeiting Effectiveness: A Study of Managers' Perceptions of Foreign Brands in China, Deli Yang, G. E. Fryxell School of Business Faculty Research
Link
Anti-Piracy Effectiveness and Managerial Confidence: Insights From Multinationals in China, Deli Yang, G. E. Fryxell, A. K. Y. Sie School of Business Faculty Research
Advanced Search