Digital Commons @ Trinity

Consumer-Based Brand Equity and Consumer-Based Brand Performance: Evidence From Smartphone Brands in the USA, Deli Yang, M Sönmez, Mario V. González Fuentes, Yi Liu, Carol Yoder
School of Business Faculty Research

Millennials' National and Global Identities as Drivers of Materialism and Consumer Ethnocentrism, Mario V. González Fuentes
School of Business Faculty Research

The Organization of the Future and the Marketing Function: Marketers' Competencies in the Era of Information Technology, Mario V. González Fuentes
School of Business Faculty Research

Decisiones de Tenencia de Vivienda y Aculturación de la Población Extranjera Residente en España, Mario V. González Fuentes, Carlos Iglesias Fernández
School of Business Faculty Research

The Contribution of Social Simulation in the Advancement of Marketing Issues and Challenges, Mario V. González Fuentes
School of Business Faculty Research

Homeownership as a Sign of Immigrants' Consumer Acculturation: The Role of Region of Origin, Mario V. González Fuentes, C. Iglesias Fernández
School of Business Faculty Research