Document Type

Instructional Material

Publication Date

Summer 6-2017

Abstract

For this unit, students will be creating their own business. After they create their business, they will create and market a product their business will sell. They will then research the market and potential demand for their product, and conduct focus group tests. Next, the students calculate costs of production and projected supply, demand, and price of their product. The whole project culminates into a group essay and a final presentation. In the final presentation, students are required to bring in a prototype, advertisements or presentation material that will be used to pitch their product to the Shark Tank and negotiate a deal.

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