Skin Cancer Warnings and the Need for New Preventive Campaigns: A Pilot Study
Although skin cancer is one of the most preventable forms of cancer, it is the most common cancer in the world and its incidence is increasing. Nearly 5 million people in the U.S. are treated each year for skin cancer at an estimated annual cost of $8.1 billion. Melanoma is the most deadly skin cancer, responsible for more than 9,000 deaths each year. Given the treatment costs, potential deadly consequences, and well-known causal relationship between ultraviolet light and skin cancer, it is unclear why many people ignore warnings and do not protect themselves from the sun.
Document Object Identifier (DOI)
McGrath, J. M., Fisher, V., & Krejci-Manwaring, J. (2016). Skin cancer warnings and the need for new preventive campaigns: A pilot study. American Journal of Preventive Medicine, 50(2), e62-e63. http://dx.doi.org/10.1016/j.amepre.2015.10.009
American Journal of Preventive Medicine