Understanding and Profiting from Intellectual Property: A Guide for Practitioners and Analysts

Title

Understanding and Profiting from Intellectual Property: A Guide for Practitioners and Analysts

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Description

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.

ISBN

9781349543168, 9781403991720

Publication Date

2008

Publisher

Palgrave Macmillan

City

Basingstoke, Hampshire

Keywords

intellectual property, profits, profiting, intellectual property systems, IP systems, political economy, cause and effect, culture, managing intellectual property assets, assets, valuing intellectual property, commercial, commercializing, commercialising, strategy, international business, licensing, license, contract, contracting, global piracy, strategic response

Disciplines

Business

Comments

Published simultaneously in New York, NY, USA and Basingstoke, Hampshire, UK.

Original Publication Information

Palgrave Macmillan

Understanding and Profiting from Intellectual Property: A Guide for Practitioners and Analysts

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