Understanding and Profiting from Intellectual Property: Strategies across Borders
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.
intellectual property, profits, profiting, international business, case law, case examples, rationale, methodological delineation, Harry Potter, conceptual intellectual property, patent, utility model, industrial design, mark, trade secret, copyright, protections, nation-based systems, intellectual property systems, USA, China, People's Republic of China, enforcement, international intellectual property, standardization, standardisation, grants, political economy, international trade, foreign direct investment, licensing, technology transfer, innovation, legal systems, individualism, piracy, Indian software explosion, fair use, colour marks, color marks, assets, Pemberton, assigning values, valuing, Green Eggs and Ham, royalties, karaoke, cockroach-killer seller, YouTube, joint ventures, relationships, Da Vinci Code, Smithy Code, Starbucks, piracy quantification
Original Publication Information
Yang, D. (2013). Understanding and profiting from intellectual property: Strategies across borders (2nd ed.). Basingstoke, Hampshire, UK: Palgrave Macmillan.