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Do people spontaneously categorize stereotypically masculine and stereotypically feminine trait and job labels according to gender? The present experiment provided a methodologically stringent test of automatic gender-based categorization using a modification of a semantic priming methodology. Subjects processing goals were manipulated by asking questions about primes that either did or did not require semantic processing. Results provide support for a spontaneous gender-based categorization of trait labels regardless of the processing goals. However, semantic processing goals appear to be necessary for a spontaneous gender-based categorization of job labels.

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Przeglad Psychologiczny

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