Document Type
Post-Print
Publication Date
2021
Abstract
As educators we strive to facilitate knowledge and ways of learning that serve students throughout their lives, but we also recognize their sometimes short retention span. The innovation we present in this article consists of the use of digital storytelling as a conduit for students to construct a narrative of their experience in a marketing simulation throughout the semester. We explain the innovation’s implementation as well as the results observed throughout the years in the digital stories developed by students. Finally, we discuss further applications of this innovation in other courses and future research avenues.
DOI
10.1080/10528008.2021.1907201
Publisher
Routledge
Repository Citation
Gonzalez-Fuentes, M., Robertson, K. R., & Davis, J. C. (2021). Creativity as a reflective learning exercise: Informing strategic marketing decisions through digital storytelling. Marketing Education Review, 31(2), 138-146. https://doi.org/10.1080/10528008.2021.1907201
Publication Information
Marketing Education Review