As educators we strive to facilitate knowledge and ways of learning that serve students throughout their lives, but we also recognize their sometimes short retention span. The innovation we present in this article consists of the use of digital storytelling as a conduit for students to construct a narrative of their experience in a marketing simulation throughout the semester. We explain the innovation’s implementation as well as the results observed throughout the years in the digital stories developed by students. Finally, we discuss further applications of this innovation in other courses and future research avenues.
Gonzalez-Fuentes, M., Robertson, K. R., & Davis, J. C. (In press). Creativity as a reflective learning exercise: Informing strategic marketing decisions through digital storytelling. Marketing Education Review. doi: 10.1080/10528008.2021.1907201
Marketing Education Review