Document Type

Article

Publication Date

5-1-2026

Abstract

In this case study, students apply managerial accounting concepts through a business simulation as two friends use a LEGO competition to jumpstart their business. The real-world setting and kinesthetic learning increase engagement in managerial accounting as students create a unique LEGO product, estimate revenue and costs, conduct financial analyses, and prepare a presentation to pitch their business to potential investors. Implementing this project as a holistic overview to connect managerial concepts reinforces understanding and knowledge retention. Following the case study, students reported a perceived increase in engagement in the course and the ability to understand and think critically about the course concepts. In addition, students found that the case study provided a unique way to engage with and learn from other students. The learning objectives include assigning costs to units produced, distinguishing product versus period costs, developing projected income statements, and using a contribution margin approach for analysis.

Identifier

105037721254 (Scopus)

DOI

10.2308/ISSUES-2024-057

ISSN

07393172

Publication Information

Issues in Accounting Education

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