Intangible Balls
Document Type
Article
Publication Date
6-2005
Abstract
How important are intangibles to a football club? Deli Yang and Mahmut Sonmez consider Europe's Champions League to reveal the implications of sponsorship and intangibles for football management and the broader sports sector.
DOI
10.1111/j.0955-6419.2005.00361.x
Publisher
Wiley-Blackwell
Repository Citation
Yang, D., & Sonmez, M. (2005). Intangible balls. Business Strategy Review, 16(2), 39-44. https://doi.org/10.1111/j.0955-6419.2005.00361.x
Publication Information
Business Strategy Review
COinS