
Understanding and Profiting from Intellectual Property: A Guide for Practitioners and Analysts
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Description
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.
Publication Date
2008
Publisher
Palgrave Macmillan
City
Basingstoke, Hampshire
Keywords
intellectual property, profits, profiting, intellectual property systems, IP systems, political economy, cause and effect, culture, managing intellectual property assets, assets, valuing intellectual property, commercial, commercializing, commercialising, strategy, international business, licensing, license, contract, contracting, global piracy, strategic response
Disciplines
Business
Original Publication Information
Palgrave Macmillan
Recommended Citation
Yang, D. (2008). Understanding and profiting from intellectual property: A guide for practitioners and analysts (1st ed.). Palgrave Macmillan.

Comments
Published simultaneously in New York, NY, USA and Basingstoke, Hampshire, UK.