Understanding and Profiting from Intellectual Property: Strategies across Borders
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Description
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.
Publication Date
2013
Publisher
Palgrave Macmillan
City
Basingstoke, Hampshire
Keywords
intellectual property, profits, profiting, international business, case law, case examples, rationale, methodological delineation, Harry Potter, conceptual intellectual property, patent, utility model, industrial design, mark, trade secret, copyright, protections, nation-based systems, intellectual property systems, USA, China, People's Republic of China, enforcement, international intellectual property, standardization, standardisation, grants, political economy, international trade, foreign direct investment, licensing, technology transfer, innovation, legal systems, individualism, piracy, Indian software explosion, fair use, colour marks, color marks, assets, Pemberton, assigning values, valuing, Green Eggs and Ham, royalties, karaoke, cockroach-killer seller, YouTube, joint ventures, relationships, Da Vinci Code, Smithy Code, Starbucks, piracy quantification
Disciplines
Business
Original Publication Information
Palgrave Macmillan
Recommended Citation
Yang, D. (2013). Understanding and profiting from intellectual property: Strategies across borders (2nd ed.). Palgrave Macmillan.
Comments
Published simultaneously in Bastingstoke, Hampshire, UK and New York, NY, USA.