Title
An Exploratory Investigation Into the Relationship Between Television Program Preference and Emotion-Eliciting Qualities--A New Theoretical Perspective
Document Type
Article
Publication Date
12-1984
Abstract
This exploratory study applies Mehrabian and Russell's newly formulated theory of emotion to the problem of explaining television program preference. The result is a fresh theoretical approach to media selection. Results suggest that as much as 40% of preference can be accounted for by emotional response. The authors suggest that these findings may allow for numerous advances in our understanding of viewer program preference and selection.
DOI
10.1080/10570318409374163
Publisher
Western Speech Communication Association
Repository Citation
Christ, W. G., & Biggers, T. (1984). An exploratory investigation into the relationship between television program preference and emotion-eliciting qualities — a new theoretical perspective. Western Journal of Speech Communication, 48(3), 293-307. https://doi.org/10.1080/10570318409374163
Publication Information
Western Journal of Speech Communication