Title
The Construct of Arousal in Communication Research
Document Type
Article
Publication Date
6-1985
Abstract
The construct of arousal is pivotal to those who investigate the relationship between emotions and communication. This study seeks to compare Zillmann's and Mehrabian's concepts of arousal in order to identify common ground between the theorists. The goal is, through such commonalities, to provide a more complete and useful framework for understanding arousal's role in communication. This common framework is important to those researchers who find merit in both Zillmann's and Mehrabian 's theories, important to those in the field who look for an understanding of human communication from a variety of viewpoints.
DOI
10.1111/j.1468-2958.1985.tb00061.x
Publisher
Wiley-Blackwell
Repository Citation
Christ, W. G. (1985). The construct of arousal in communication research. Human Communication Research, 11(4), 575-592. https://doi.org/10.1111/j.1468-2958.1985.tb00061.x
Publication Information
Human Communication Research