Title
Still Searching for the Unicorn: Transmedia Storytelling and the Audience Question
Document Type
Contribution to Book
Publication Date
2017
Abstract
Although commonly associated with media convergence, corporate consolidation, and the birth of digital communication technologies, transmedia storytelling is not a new cultural practice. For as long as human beings have walked the planet, we have told stories. For as long as we have told stories, we have used multiple communication channels to do so. In fact, human history itself—carefully pieced together from a wide range of primary and secondary sources—is the ultimate transmedia story.
Editor
Benjamin W. L. Derhy Kurtz, Mélanie Bourdaa
Publisher
Routledge
City
New York
ISBN
9781138944671
Repository Citation
Delwiche, A. (2017). Still searching for the unicorn: Transmedia storytelling and the audience question. In B. W. L. Derhy Kurtz & M. Bourdaa (Eds.), The Rise of Transtexts: Challenges and Opportunities (pp. 33-48). New York, NY: Routledge.
Publication Information
The Rise of Transtexts: Challenges and Opportunities